AI OCR is Revolutionizing Receipt Scanning
The History of OCR: How AI OCR is Revolutionizing Receipt Scanning. Ben Smith explains the history of OCR and the effect of AI.
The History of OCR: How AI OCR is Revolutionizing Receipt Scanning. Ben Smith explains the history of OCR and the effect of AI.
Receipt Optical Character Recognition (OCR) technology has revolutionized how businesses handle financial data and customer interactions. By automating the extraction of information from receipts, OCR is driving efficiency and unlocking valuable insights. This article explores three primary use cases of receipt OCR: expense management, loyalty rewards programs, and market research. Expense Management: Receipt OCR has […]
Every business should strive to create a loyal customer base. Why? Well, the answer is obvious. Customers convert and spend more money with brands that they feel loyal to. They tell their friends and family about the positive experiences that they have had with these brands. This drives word-of- mouth marketing through the roof. Don’t […]
The last few years have seen Huggies completely overhaul their customer rewards program. Their much-lauded customer rewards program encourages members to take advantage of mobile application and receipt scanning OCR through a dedicated app which allows customers to automatically collect points. There is no need for customers to manually enter tiresome codes located on participating […]
The impact customer loyalty schemes have on brand sales cannot be overstated. It’s then, perhaps, somewhat unsurprising that businesses and brands across a breadth of different sectors choose to invest a notable portion of their marketing budget building and maintaining customer loyalty programs – after all, retaining those customers who consistently put their hands in […]
Promotional receipt validation has gained more traction in recent years. Viewed as a fundamental tool in the fight against online fraud, receipt validation is essential for digital record-keeping. Any receipt for an in-app or application purchase will be authorised by the retailer. You may have noticed an e-receipt sent by Apple if you’ve purchased additional […]
With the changing of consumer trends and the emergence of new technology, traditional customer loyalty programs are not enough to pique and maintain customer interest. It’s still not uncommon for brands to build customer loyalty simply by offering points towards future savings, but have we reached a stage where this is no longer a viable marketing option? Brands are increasingly […]