Tag Archives: Market Research

Transforming Business Operations: Key Use Cases of Receipt OCR in Expense Management, Loyalty Rewards, and Market Research

Transforming Business Operations: Key Use Cases of Receipt OCR in Expense Management, Loyalty Rewards, and Market Research

Receipt Optical Character Recognition (OCR) technology has revolutionized how businesses handle financial data and customer interactions. By automating the extraction of information from receipts, OCR is driving efficiency and unlocking valuable insights. This article explores three primary use cases of receipt OCR: expense management, loyalty rewards programs, and market research. Expense Management: Receipt OCR has […]

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How Receipt Text Recognition and Loyalty Reward Programs Drive Customer Engagement During the Covid-19 Pandemic

How Receipt Text Recognition and Loyalty Reward Programs Drive Customer Engagement During the Covid-19 Pandemic

Receipt Text Recognition and Loyalty Reward Programs Take a good look at businesses big and small and you’ll discover that loyalty programs play a key role in their marketing strategies. And it’s not hard to see why. From amplifying brand value to driving conversions, they play in key role in attracting new customers and turning [...]

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Want to Understand Your Customers Better? Use POS Payment Data

Want to Understand Your Customers Better? Use POS Payment Data

POS payments data will help you to understand your customers better. Real-time research, performance optimization and analysis are just three of the methods that shrewd businesses are employing to bolster brand authenticity and bolster sales. Now, using data to create or optimize a commercial strategy is hardly something new. But, gaining comprehensive insight into customer […]

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Driving Customer Engagement into the Next Decade with Digital Receipts

Driving Customer Engagement into the Next Decade with Digital Receipts

We’ve covered much about how digital receipts can drive customer engagement. However, in the age of pervasive digital disruption, artificial intelligence as a service, computer vision and 5G networks, digital receipts still have the potential to disrupt more global sectors than many other innovations as we head into the 2020s. Don’t believe us? 87% of […]

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OCR Receipt Capture Can Help FMCG Businesses to Boost Their Marketing Campaigns in These Four Ways

OCR Receipt Capture Can Help FMCG Businesses to Boost Their Marketing Campaigns in These Four Ways

According to recent statistics, smartphone users spend 90% of their online browsing time using apps, with just 10% spent typing queries into search engines. This may seem like a staggering statistics, but believe us it’s true – and increasing all the time! Not only that, the average mobile user downloads eight or more apps per […]

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