Tag Archives: CPG

The consumer-packaged goods (CPG) food industry is booming. Not only that, it’s evolving rapidly. Leading brands across the sector have completely re-imagined their brands to achieve mass-market appeal. From diversifying their products to reflect the growing onus on sustainability and organic foods to using less non-biodegradable packaging, and even utilizing a receipt parser and other innovative […]

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2019 saw CPG marketing teams handle their fair degree of challenges. The increasing complexity of the customer journey, combined with keeping up with consumer marketing trends, such as the pressure on brands to produce sustainably packed goods, has triggered a change of strategy for many brands. This only scratches the surface of what brands need […]

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