Once only whispered in the corridors of technology futurists and visionary innovators, we now stand on the cusp of one of the most remarkable breakthroughs in the history of everything that we’ve known. Leading global brands are predicting that AI…
Want to attract more customers to your retail business? Interested in cultivating long-term brand loyalty? Have you dipped your toe into different forms of brand marketing, only to be left underwhelmed by the achieved ROI? If this sounds familiar, customer…
It’s difficult not to marvel at the technological age we live in. Our personal and professional lives have been enriched to such an extent that should our technological innovation suddenly and without warning stop – or should we be transported…
The last few years have seen Huggies completely overhaul their customer rewards program. Their much-lauded customer rewards program encourages members to take advantage of mobile application and receipt scanning OCR through a dedicated app which allows customers to automatically collect…
If you’re still undecided on whether mobile receipt capture is best for your business – and are considering a more streamlined approach to accounting – there’s only one question to ask yourself. What’s stopping you integrating the technology into your…
2018 saw a momentous shift away from accepted accountancy practices, with many firms focusing their processes around automation and technology. You only need to look at the number of firms embracing cloud and OCR receipt scanner technology to see this.…
The impact customer loyalty schemes have on brand sales cannot be overstated. It’s then, perhaps, somewhat unsurprising that businesses and brands across a breadth of different sectors choose to invest a notable portion of their marketing budget building and maintaining…
According to recent statistics, smartphone users spend 90% of their online browsing time using apps, with just 10% spent typing queries into search engines. This may seem like a staggering statistics, but believe us it’s true – and increasing all…
With our increasingly digitised world, more and more businesses are turning from conventional commercial practices in search of a quicker and more efficient way of managing day-to-day activities. One area that has benefitted tremendously from the advent of the digital…
In case you didn’t know, one of the worlds’ leading food-manufacturing companies, Kellogg, has become on the biggest proponents of OCR receipt technology by updating its rewards program. Employing a mobile-first approach, Kellogg claims to be the first consumer packaged…